BB-01 / Clean ingredients. European standards. Clean ingredients. Standards we stand behind. We use European Union cosmetic standards as our starting point, then apply the ingredient criteria Jessica brings to her work as a practitioner. Skin and scalp care you can feel good making room for. Meet Byrch at byrchbeauty.com. #ByrchBeauty #CleanBeauty #TheByrchStandard BB-02 / Clean ingredients. Thoughtfully chosen. Clean starts with what goes in. Ginger root extract. Snow mushroom. Ingredients chosen with a purpose, in a formula made for your scalp. And what stays out? Synthetic fragrance, parabens, sulfates and phthalates. Meet The Scalp Serum. Explore every ingredient at byrchbeauty.com. #ByrchBeauty #CleanBeauty #TheScalpSerum BB-03 / Applying The Scalp Serum. A closer look at applying The Scalp Serum, using our creator's own footage and words. Part dry or slightly damp hair, apply directly to the scalp, gently massage for 1–2 minutes and leave in. The directions recommend nightly use. This shortened demonstration doesn't show the full massage time. Product gifted by Byrch. #ByrchBeauty #TheScalpSerum BB-04 / Meet snow mushroom. Snow mushroom has a longer name on the ingredient list: Tremella Fuciformis Extract. In The Scalp Serum, it's part of our scalp-hydration story, alongside glycerin and the rest of the formula. We're sharing the ingredients one at a time so it's easier to understand what goes into your bottle. #ByrchBeauty #SnowMushroom #IngredientSpotlight BB-05 / Why Byrch exists. Jessica Pantermuehl founded Byrch after more than a decade working with women as a Functional Nutritional Therapy Practitioner and holistic health coach. She wanted the ingredient choices in skin and scalp care to reflect the same thought women put into their wellbeing. That perspective became Byrch: formulas she could feel confident recommending, with researched ingredients and clear information about what goes into them. Read her story at byrchbeauty.com/pages/about-us. #ByrchBeauty #FounderStory BB-06 / The Scalp Serum. Fuller, thicker-looking hair starts with a little attention at the roots. Meet The Scalp Serum: Densidyl + Baicapil, two clinically studied ingredient complexes, with snow mushroom and glycerin for scalp hydration. A lightweight leave-in step that fits right into your night. Part. Apply. Massage. Leave in. Make it your nightly ritual. Shop The Scalp Serum at byrchbeauty.com. #ByrchBeauty #TheScalpSerum #ScalpCare BB-07 / Inside The Scalp Serum. A closer look at what goes into fuller, thicker-looking hair. Densidyl + Baicapil: two clinically studied ingredient complexes at the heart of The Scalp Serum. Densidyl brings together microalgae extracts. Baicapil combines Scutellaria baicalensis with soybean and wheat germ extracts. Plus snow mushroom and glycerin, for scalp hydration. Thoughtfully formulated. Made for your nightly routine. #ByrchBeauty #TheScalpSerum #ScalpCare BB-08 / Scalp Serum Guide Jessica shares a practical suggestion from Byrch's application guide: choose a time you can remember so using the serum becomes part of your routine. The Scalp Serum's current product directions recommend nightly application. Follow the complete directions on your bottle. This is Jessica's original recorded instruction, with her own voice. #ByrchBeauty #TheScalpSerum #MeetTheFounder BB-10 / Your nightly scalp ritual. Before you call it a night. Part dry or slightly damp hair. Apply The Scalp Serum directly to your scalp. Massage gently with your fingertips for 1–2 minutes. Leave in. That’s your nightly step. Save this for tonight. Application images feature our creator. Product gifted by Byrch. #ByrchBeauty #ScalpCare #NightlyRoutine BB-11 / Botanicals in The Scalp Serum. Ginger root and Tremella are two of the ingredients in The Scalp Serum. You'll see them on the label as Zingiber Officinale (Ginger) Root Extract and Tremella Fuciformis Extract. This ingredient study shows their botanical sources, rather than the finished serum texture. Find the complete formula on the product page. #ByrchBeauty #IngredientSpotlight BB-12 / A brighter chapter. Coming soon. A brighter chapter is coming. Meet The Brightening Serum: 8% Ethyl Ascorbic Acid, niacinamide and alpha-arbutin, brought together for brighter, more even-looking skin. Your first look. More soon. #ByrchBeauty #TheBrighteningSerum #ComingSoon BB-14 / The Brightening Serum. Coming soon. A first look at what's coming next for Byrch skin care. The Brightening Serum pairs 8% Ethyl Ascorbic Acid with niacinamide and alpha-arbutin, with supporting ingredients including ferulic acid and sodium hyaluronate. Coming soon in a 30 mL bottle. Follow Byrch for confirmed availability updates. #ByrchBeauty #TheBrighteningSerum #ComingSoon BB-15 / The story behind Byrch. A fresh start, from the name to the formula. Named for the birch tree and its story of renewal, Byrch began with Jessica Pantermuehl’s perspective as a practitioner—and the ingredient standards she wanted to bring to skin and scalp care. Thoughtful formulas. Clean ingredients. Care that fits your day. This is Byrch. #ByrchBeauty #TheByrchStory #CleanBeauty BB-16 / A leave-in step, in her words. Our creator shows how she applies The Scalp Serum and leaves it in, using her original recorded words. The complete directions recommend applying to dry or slightly damp hair, massaging gently for 1–2 minutes and using nightly. This shortened demonstration doesn't show the full massage time. Product gifted by Byrch. #ByrchBeauty #TheScalpSerum #ScalpCare BB-17 / Snow mushroom, close to skin. Tremella fuciformis, also known as snow mushroom, is one of the ingredients in The Scalp Serum. Its extract is part of our scalp-hydration story, alongside glycerin and the rest of the formula. Explore the complete ingredient list at byrchbeauty.com. #ByrchBeauty #SnowMushroom #IngredientSpotlight BB-18 / 5 Signs Your Hair Routine Is Backwards If your hair gets all the attention, your scalp might be missing a step. Care for the roots as well as the lengths. Choose hydration. Stay consistent. Give your routine time. Make The Scalp Serum your nightly leave-in step: apply directly to the scalp, massage gently for 1–2 minutes and leave in. Save this for your next hair-care reset. #ByrchBeauty #TheScalpSerum #ScalpCare BB-19 / Hair down. Serum on. Shoes off. Hair down. Serum on. The evening edit: a cotton shirt, your favorite denim, one step for your scalp. Apply The Scalp Serum directly to the scalp, massage gently for 1–2 minutes and leave in. Make it part of your nightly routine. #ByrchBeauty #TheScalpSerum #EveningRoutine BB-21 / Densidyl, decoded. Meet Densidyl: a microalgae-derived complex with Chlorella emersonii and Spirulina maxima extracts. It’s one of the clinically-studied ingredient complexes in The Scalp Serum, our nightly leave-in formula for fuller, thicker-looking hair. Take a closer look at the ingredients at byrchbeauty.com. #ByrchBeauty #TheScalpSerum #ScalpCare BB-26 / Apply. Massage. Leave in. Part. Apply. Massage. Leave in. Jessica shows you the steps with The Scalp Serum. Apply directly to dry or slightly damp scalp, massage gently for 1–2 minutes and leave in. Your nightly routine, made simple. Save the steps for tonight. #ByrchBeauty #TheScalpSerum #ScalpCare BB-27 / Meet Baicapil. Three botanicals. One complex worth knowing. Baicapil brings together Scutellaria baicalensis root, soybean germ and wheat germ extracts. It’s one of the clinically-studied ingredient complexes in The Scalp Serum, made for fuller, thicker-looking hair. Get to know the full formula at byrchbeauty.com. #ByrchBeauty #Baicapil #TheScalpSerum BB-30 / Your scalp needs hydration, too. Your scalp is skin. It deserves hydration, too. Snow mushroom extract and glycerin are part of The Scalp Serum’s hydration story. A lightweight, leave-in step that starts at the roots. Part dry or slightly damp hair, apply directly to the scalp and massage gently for 1–2 minutes. Leave in. Repeat nightly. Save this for tonight. #ByrchBeauty #TheScalpSerum #ScalpCare BB-33 / Room for your routine. Room for your routine. Your comb. Your cotton shirt. The Scalp Serum. Keep your nightly leave-in step close: apply to the scalp, massage gently and leave in. #ByrchBeauty #TheScalpSerum #NightlyRoutine BB-49 / Meet your next brightening step. Meet your next brightening step. 8% Ethyl Ascorbic Acid, niacinamide and alpha-arbutin: three names at the heart of The Brightening Serum. Made for brighter, more even-looking skin. A new chapter for Byrch. Coming soon. #ByrchBeauty #TheBrighteningSerum #ComingSoon